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Tuesday, September 29 • 8:15am - 10:15am
Workshop A: Mythbusting: Defeating Talking Head Videos and Four Other Mythical Video Villans

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We all know that the world of communications is constantly changing. Endless blasts of information from ever-changing channels have obliterated the attention spans - or have they? Rumors about shorter attention spans and harder to reach audiences abound, meanwhile, one method of communication hasn't evolved since the earliest days of video - the infamously deplorable "talking head" video, for example. It just won't go away, even though we all know staring at someone's head for three minutes straight is one of the worst ways to engage a viewer.

Leave this workshop equipped with the knowledge and tools you need to challenge myths and create engaging and informative videos, including:
  • The real reason talking head videos suck in the first place
  • How to rethink your messaging to avoid getting sucked into the talking head or other video traps
  • How to evaluate if/when video
  • Practical examples and hands-on practice of alternative ways to make a video



Tuesday September 29, 2020 8:15am - 10:15am
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA