Podcasting is hardly new, but even so, it seems to be the latest shiny object for many communications teams seeking to reach employees – especially itinerant sales teams – in novel and compelling ways. What’s more, brand after brand have launched or sponsored podcasts intended to reach customers.
But should you podcast? Hello? Is anybody listening?
In this workshop, we’ll walk through a simple diagnostic to evaluate how podcasting might work for you. This session will include an audience assessment, technology platform discussion, recording technology discussion, content-ideation-speed-round, and establishing KPIs and priorities.
Hear real examples of six different approaches and come to understand what will work best for you, including how to:
- Complete the podcast-or-not determination worksheet
- Align your goals with your audience for podcasting programs
- Identify resources for podcast – in-house, outsource, or split the difference?
