Learn how to create a powerhouse brand journalism product that transcends silos to fuel every facet of the organization. What started five years ago as an owned media initiative turned into a dynamic content strategy that results in a measurable ROI of $171 for every dollar invested in the strategy, and an audience of more than 15 million people a month.
Be inspired as you learn strategies for how to refresh and refuel your content strategy, including how to:
- Connect with and build engaged audiences with authentic, human-centered content that inspires people to take action
- Tear down silos to harness the collective talents of all team members to best tell your organization’s story, and what this ecosystem looks like
- Get back to the roots of strong journalistic storytelling to build a content strategy that fuels your organization’s business goals
