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Wednesday, September 30 • 2:55pm - 3:30pm
Amplifying your Brand Story: Leveraging your Internal Communications Strategy to Connect with, Engage and Inspire External Audiences

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The company intranet is an important part of any internal communications department. Employees come to count on the intranet to learn everything from key changes in the company to celebrating fellow employees’ accomplishments. Find the sweet spot with your employees using a combination of journalism practices and storytelling.

Learn how to use your external content using the same concepts that have made the intranet so successful. You’ll gain insight into how they collect story ideas and how to navigate storytelling that is suitable for both internal and external audiences.

You will discover:
  • Questions to ask business partners when they pitch you a story
  • Benefits of using storytelling to connect with an external audience
  • How to simplify complex concepts and eliminate unnecessary jargon
  • How to gain buy-in from executives in a landscape already full of “noise”

Wednesday September 30, 2020 2:55pm - 3:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA