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Thursday, October 1 • 8:30am - 9:10am
Attendee Feedback, Recap from Day 1 & Chairperson's Address: Content that Counts - Crescenzo Communications

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In Steve's morning address as well as recapping from Day 1, he'll also be tackling the latest communication best practices and trends to help you create great content that cuts through the clutter.

Creating communications that people will actually pay attention to . . . and act on!

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate.

We will draw from dozens of real-life examples to show you:
  • How to take those tired, old stories and flip them upside down — so that people actually pay attention to them
  • How to use the “Four C” method to create content that is Concise, Conversational, Compelling and Creative
  • How to start using the new tools available to communicators — including social media and multimedia channels
  • How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • How to start using all of your channels together to reach, engage, motivate and inform your various audiences
  • The importance of great visuals, and how to use them in your communication vehicles
  • How to start using your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different
Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Thursday October 1, 2020 8:30am - 9:10am
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA