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Thursday, October 1 • 10:00am - 10:35am
Creating Engaging Video That is Anything But Corporate - Novartis Institutes for BioMedical Research

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We’ve all seen them. The stiff, executive talking head, droning on about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains.
 
Learn how to:
 
  • Use humor to make “dry” topics resonate with your audience
  • Engage in unexpected dialog to generate a sense of anticipation
  • Partner with leaders to develop a new “face” for content that inspires.

Susan DiClemente, Director of Communications
Novartis Institutes for BioMedical Research

Speakers
avatar for Susan DiClemente

Susan DiClemente

Director of Communications, Novartis Institutes for BioMedical Research
Susan DiClemente is Director of Communications at the Novartis Institutes for BioMedical Research (NIBR). She has over 25 years of communications experience in the biotechnology/pharmaceutical and environmental industries.  Her accomplishments include new product development and... Read More →


Thursday October 1, 2020 10:00am - 10:35am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA