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Thursday, October 1 • 11:25am - 11:55am
Effective Communication Tactics for Navigating a Brand Crisis

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Communication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis.

Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:

  • Crisis planning and prevention tips in a large, complex organization
  • How to engage cross-functional partners to create powerful crisis mitigation teams
  • Effective Internal communications and engagement tactics to employ during a crisis
  • The benefits of staying true to your brand voice- even during a crisis
  • Ideas to turn bad news into a moment in culture



Thursday October 1, 2020 11:25am - 11:55am
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA