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Thursday, October 1 • 9:10am - 9:45am
Using Facebook and LinkedIn Groups to Create More Meaningful Engagement with Stakeholders - Utah Department of Transportation

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Recent changes to how LinkedIn and Facebook prioritize engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them.

Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups.

More specifically you will learn:
  • The reason groups are prioritized in the Facebook Algorithm
  • Learn best practices for successful groups
  • See examples of group engagement in action
  • Understand how groups can generate more meaningful engagement with stakeholders

Zach Whitney, Digital Communications Specialist
Utah Department of Transportation

avatar for Zach Whitney

Zach Whitney

Communication Director, Utah Department of Commerce
Zach Whitney is a professional storyteller with 10 years of communication experience. He operates under the motto that “everyone has an interesting story to tell.” Zach recently started working at the Communication Director for the Utah Department of Commerce. Prior to that role... Read More →

Thursday October 1, 2020 9:10am - 9:45am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA