Loading…

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Tuesday, September 29
 

TBA

Interactive Pre-Conference Workshop Day
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Tuesday September 29, 2020 TBA
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

7:45am MDT

Registration, Networking & Continental Breakfast
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday September 29, 2020 7:45am - 8:15am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

8:15am MDT

Workshop A: Mythbusting: Defeating Talking Head Videos and Four Other Mythical Video Villans
We all know that the world of communications is constantly changing. Endless blasts of information from ever-changing channels have obliterated the attention spans - or have they? Rumors about shorter attention spans and harder to reach audiences abound, meanwhile, one method of communication hasn't evolved since the earliest days of video - the infamously deplorable "talking head" video, for example. It just won't go away, even though we all know staring at someone's head for three minutes straight is one of the worst ways to engage a viewer.

Leave this workshop equipped with the knowledge and tools you need to challenge myths and create engaging and informative videos, including:
  • The real reason talking head videos suck in the first place
  • How to rethink your messaging to avoid getting sucked into the talking head or other video traps
  • How to evaluate if/when video
  • Practical examples and hands-on practice of alternative ways to make a video



Tuesday September 29, 2020 8:15am - 10:15am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:15am MDT

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.

Tuesday September 29, 2020 10:15am - 10:30am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:30am MDT

Workshop B: Podcasting to the Mobile Workforce of the Future (Today!)
Podcasting is hardly new, but even so, it seems to be the latest shiny object for many communications teams seeking to reach employees – especially itinerant sales teams – in novel and compelling ways. What’s more, brand after brand have launched or sponsored podcasts intended to reach customers.

But should you podcast? Hello? Is anybody listening?

In this workshop, we’ll walk through a simple diagnostic to evaluate how podcasting might work for you. This session will include an audience assessment, technology platform discussion, recording technology discussion, content-ideation-speed-round, and establishing KPIs and priorities.

Hear real examples of six different approaches and come to understand what will work best for you, including how to:

  • Complete the podcast-or-not determination worksheet
  • Align your goals with your audience for podcasting programs
  • Identify resources for podcast – in-house, outsource, or split the difference?



Tuesday September 29, 2020 10:30am - 12:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

12:30pm MDT

Lunch on Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own.
**Lunch cost is on your own.

Tuesday September 29, 2020 12:30pm - 1:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

1:30pm MDT

Workshop C: Strategic Internal Communications Masterclass
Energize your internal communications using creative tactics, channels and measurement strategies to help your organisation to achieve its goals and objectives.

Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!

The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

Dive in with your peers as you design a plan for strategic creative communications, including how to:

  • Take those tired, old stories and flip them upside down — so that people pay attention to them. Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work
  • Understand the basics of ‘Guerrilla Research’ so that you constantly have a read on your audiences’ needs

Steve Crescenzo, Founder
Crescenzo Communications

Cindy Crescenzo, President
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →
avatar for Cindy Crescenzo

Cindy Crescenzo

President, Crescenzo Communications
Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am.But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your... Read More →


Tuesday September 29, 2020 1:30pm - 3:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

3:30pm MDT

Close of Workshop Day & Networking Reception
Cheers to a great day full of content!
Join us in the hotel lobby bar for complimentary drinks + networking with your peers.

Tuesday September 29, 2020 3:30pm - 3:45pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA
 
Wednesday, September 30
 

TBA

General Session, Day 1
Wednesday September 30, 2020 TBA
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

8:00am MDT

Registration, Networking & Continental Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Now is the perfect time to stop by and meet your sponsors!

Wednesday September 30, 2020 8:00am - 8:30am MDT

8:30am MDT

ALI Welcome & Announcements
We'll go over some housekeeping items and what to expect over the course of the next two days.

Wednesday September 30, 2020 8:30am - 8:40am MDT

8:40am MDT

Chairperson's Welcome & Peer Networking - Crescenzo Communications
Welcome to ALI's 3rd Strategic Corporate Communications: Using Social, Video, Podcasts, and More conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest communications challenges, and a few fun facts.

Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Wednesday September 30, 2020 8:40am - 9:00am MDT

9:00am MDT

Unleashing the Power of Storytelling: Empowering Teams to Communicate Through Podcasts - Johnson & Johnson
Communication is critical to collaboration, but so many of the ways we communicate traditionally are inefficient. At Johnson & Johnson, traditional methods of communicating through newsletters, webinars, in-person meetings, email etc were becoming stale.

By injecting podcasting into the communication mix it has helped to spread ideas and communications at scale in an efficient and engaging way. As Podcasting is mobile friendly, on-demand, and is a manageable length allowing employees to be engaged and informed easily.

See first hand how Johnson & Johnson has utilized podcasting as a communications tool, including how you can use podcasting to:

  • Train and educate employees
  • Improve collaboration
  • Increase efficiency in a supply chain with both internal and external partners

Rueben D. Taborda, Strategic Customer Group, Hospital and Distributor Supply Chain Solutions    
Johnson & Johnson

Speakers
avatar for Ruben D Taborda

Ruben D Taborda

Strategic Customer Group, Hospital and Distributor Supply Chain Solutions, Johnson & Johnson
Ruben Taborda is Senior Director, Supply Chain customer solutions, where he is responsible for development and deployment of solutions that improve the efficiency and experience of Hospital and Distributor customers to help achieve the Triple Aim.Ruben was previously Enterprise Customer... Read More →


Wednesday September 30, 2020 9:00am - 9:35am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

9:35am MDT

Breaking Down Communication Barriers with Digital Employee Engagement - ABC Fine Wine & Spirits
Internal communications is often considered to be a one-way role. Putting together information and sending it out via email or an intranet and hoping that employees read (and retain) what is sent to them. What ABC has learned is that the more interactive and engaging the content is, the more you are going to gain employee buy-in to pay attention to those important notices.

This session is designed to shake up your “standard” communication strategies and demonstrate ways to gain your audiences attention. Start re-thinking what a internal communication strategy means and begin tailoring content to your organization and employees needs.

Discover non-traditional ways to use digital communication for employee engagement, including how to:
  • Build interactive platforms via social media
  • Feature employees through digital media 
  • Develop internal communication platforms which drive digital engagement
Naomi Allen, Executive Operations Coordinator
ABC Fine Wine & Spirits 

Speakers
avatar for Naomi Allen

Naomi Allen

Executive Operations Coordinator, ABC Fine Wine & Spirits
Naomi Allen has been working in communications for over ten years, in positions ranging from e-retailer brand development, to non-profit, and retail. She has extensive experience in building a strong company culture, creating and implementing multimedia marketing campaigns and building... Read More →


Wednesday September 30, 2020 9:35am - 10:10am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:10am MDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 30, 2020 10:10am - 10:30am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:30am MDT

The Power of Brand Journalism: How to Build a Content Strategy That Fuels Your Organization's Goals
Learn how to create a powerhouse brand journalism product that transcends silos to fuel every facet of the organization. What started five years ago as an owned media initiative turned into a dynamic content strategy that results in a measurable ROI of $171 for every dollar invested in the strategy, and an audience of more than 15 million people a month.

Be inspired as you learn strategies for how to refresh and refuel your content strategy, including how to:

  • Connect with and build engaged audiences with authentic, human-centered content that inspires people to take action
  • Tear down silos to harness the collective talents of all team members to best tell your organization’s story, and what this ecosystem looks like
  • Get back to the roots of strong journalistic storytelling to build a content strategy that fuels your organization’s business goals

Wednesday September 30, 2020 10:30am - 11:05am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:05am MDT

Interactive Session: Implementing a Five-Step Employee Social Ambassador Action Plan - Integral Communications Group
Unmask the frequent challenges companies face when it comes to employees and social media, the errors often made, and how you can change the script and create a successful social media program for your employees that drives sales, engagement, employee retention and -- crucially -- recruitment!

From examples used by IBM, PVH, and more, you'll be able to decide if a social ambassador action plan is right for you and how to get started, including:

  1. · Elements to consider for creating an employee social ambassador action plan,
  2. · Developing the KPIs that ensure ROI
  3. · Making sense of all that helpful (and not so helpful) social media software
  4. · Aligning your people, processes, policies, platform and product
  5. · How to tell, what makes a successful social ambassador program

Ethan McCarty, CEO
Integral Communications Group

Wednesday September 30, 2020 11:05am - 11:45am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:45am MDT

Lunch On Your Own, But Not Alone
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local Scottsdale hot spot!
**Everyone is financially responsible for their own lunch.

Wednesday September 30, 2020 11:45am - 1:15pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

1:15pm MDT

Using Video Analytics to Boost Your Brand and Engage Your Audiences - County of San Diego
Stay on brand and engage your audiences while achieving greater ROI for your video efforts. Increase your social media presence and follower engagement by using social media platforms built-in analytics that help you deliver results.

See tried-and-true examples that kept County of San Diego audiences captivated and generated meaningful engagement, including:

  • Video ideas that generate social media shares and interaction
  • How to use analytics to guide your video production
  • Why storytelling is important for any organization

Tom Christensen, Communications Specialist
County of San Diego 
 

Speakers
avatar for Tom Christensen

Tom Christensen

Communications Specialist, County of San Diego
Tom Christensen is a communications specialist with the County of San Diego. He is also the Vice President in charge of the annual conference for the California Association of Public Information Officials (CAPIO). Christensen has done presentations and webinars on government use of... Read More →


Wednesday September 30, 2020 1:15pm - 2:00pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

2:00pm MDT

Placing the Right Content in the Right Channel at the Right Time through Data-Driven Decisions
Learn how to place the right content on the right channel at the right time through data-driven decisions. You'll also have a first-hand look at a new communications intake process that leverages its team’s expertise as communications professionals.

With more than 80 percent of team members not having email addresses, learn how you can use digital tools to engage and inform, including:

  • How to use digital signage to engage employees
  • Using employee feedback from the front line to drive change
  • Implementing an action-driven communications effectiveness survey





Wednesday September 30, 2020 2:00pm - 2:35pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

2:35pm MDT

Afternoon Refreshments & Networking Break
Grab some refreshments as you network with your peers.

Wednesday September 30, 2020 2:35pm - 2:55pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

2:55pm MDT

Amplifying your Brand Story: Leveraging your Internal Communications Strategy to Connect with, Engage and Inspire External Audiences
The company intranet is an important part of any internal communications department. Employees come to count on the intranet to learn everything from key changes in the company to celebrating fellow employees’ accomplishments. Find the sweet spot with your employees using a combination of journalism practices and storytelling.

Learn how to use your external content using the same concepts that have made the intranet so successful. You’ll gain insight into how they collect story ideas and how to navigate storytelling that is suitable for both internal and external audiences.

You will discover:
  • Questions to ask business partners when they pitch you a story
  • Benefits of using storytelling to connect with an external audience
  • How to simplify complex concepts and eliminate unnecessary jargon
  • How to gain buy-in from executives in a landscape already full of “noise”

Wednesday September 30, 2020 2:55pm - 3:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

3:30pm MDT

Forward Thinking: Innovating Communications in the Age of AI
With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand communications. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers.

In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and communicators, but for society as a whole.

Key Takeaways
  • Learn about the AI revolution and how it is changing consumer behavior
  • Explore the impact of smart assistants on consumer search, online shopping, customer support and more
  • Get helpful tips to ensure your voice strategy will enhance — not hinder — your brand experiences

Speakers
avatar for Amy Bishop

Amy Bishop

Strategy Director, Epsilon
Amy Bishop is Strategy Director at Epsilon in San Francisco. She unearths new insights from data, capitalizes on market innovations, and creates breakthrough digital experiences to help the agency’s largest clients increase sales and product usage. At Epsilon, Amy leads marketing... Read More →


Wednesday September 30, 2020 3:30pm - 4:05pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

4:05pm MDT

Interactive Panel Session: Staying One Step Ahead of Digital Trends - USAA, Johnson & Johnson, 12 Stars Media, & more
You've heard mutiple succes sstories which have mentioned a variety of digital tools. In this fast-paced interactive panel learn how to be proactive and which tools generate the best ROI helping you make the best decision for your organization.


Panelists: 
Laura Lee Kong, GM - Communications & Employee Engagement, Flight Operations, Delta Air Lines

Crystal Brown, Senior Communications Manager, USAA

Rueben D. Taborda, Strategic Customer Group, Hospital and Distributor Supply Chain Solutions,
Johnson & Johnson


Speakers
avatar for Ruben D Taborda

Ruben D Taborda

Strategic Customer Group, Hospital and Distributor Supply Chain Solutions, Johnson & Johnson
Ruben Taborda is Senior Director, Supply Chain customer solutions, where he is responsible for development and deployment of solutions that improve the efficiency and experience of Hospital and Distributor customers to help achieve the Triple Aim.Ruben was previously Enterprise Customer... Read More →


Wednesday September 30, 2020 4:05pm - 5:00pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

5:00pm MDT

Close of Day One | Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.
**Please wear your name badges.

Wednesday September 30, 2020 5:00pm - 6:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

6:30pm MDT

Dinner with Your Peers | Reservations Are Booked
Want to keep the conversation going? Join a group of attendees for dinner at a local Scottsdale hot spot.
Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.
**Everyone is on their own financially.

Wednesday September 30, 2020 6:30pm - 8:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA
 
Thursday, October 1
 

TBA

General Session, Day 2
Thursday October 1, 2020 TBA
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

8:00am MDT

Welcome Back - Breakfast & Networking
Coffee will be hot and breakfast will be available at 8:00 a.m. Be sure to stop by and visit your sponsors.

Thursday October 1, 2020 8:00am - 8:30am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

8:30am MDT

Attendee Feedback, Recap from Day 1 & Chairperson's Address: Content that Counts - Crescenzo Communications
In Steve's morning address as well as recapping from Day 1, he'll also be tackling the latest communication best practices and trends to help you create great content that cuts through the clutter.

Creating communications that people will actually pay attention to . . . and act on!

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate.

We will draw from dozens of real-life examples to show you:
  • How to take those tired, old stories and flip them upside down — so that people actually pay attention to them
  • How to use the “Four C” method to create content that is Concise, Conversational, Compelling and Creative
  • How to start using the new tools available to communicators — including social media and multimedia channels
  • How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • How to start using all of your channels together to reach, engage, motivate and inform your various audiences
  • The importance of great visuals, and how to use them in your communication vehicles
  • How to start using your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different
Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Thursday October 1, 2020 8:30am - 9:10am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

9:10am MDT

Using Facebook and LinkedIn Groups to Create More Meaningful Engagement with Stakeholders - Utah Department of Transportation
Recent changes to how LinkedIn and Facebook prioritize engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them.

Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups.

More specifically you will learn:
  • The reason groups are prioritized in the Facebook Algorithm
  • Learn best practices for successful groups
  • See examples of group engagement in action
  • Understand how groups can generate more meaningful engagement with stakeholders

Zach Whitney, Digital Communications Specialist
Utah Department of Transportation

Speakers
avatar for Zach Whitney

Zach Whitney

Digital Communications Specialist, Utah Department of Transportation
Zach Whitney is a professional storyteller with 10 years of communication experience. He operates under the motto that “everyone has an interesting story to tell.” For the past three years, Zach has worked as a digital communication manager for the Utah Department of Transportation... Read More →


Thursday October 1, 2020 9:10am - 9:45am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

9:45am MDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers & visit your sponsors.

Thursday October 1, 2020 9:45am - 10:00am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:00am MDT

Creating Engaging Video That is Anything But Corporate - Novartis Institutes for BioMedical Research
We’ve all seen them. The stiff, executive talking head, droning on about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains.
 
Learn how to:
 
  • Use humor to make “dry” topics resonate with your audience
  • Engage in unexpected dialog to generate a sense of anticipation
  • Partner with leaders to develop a new “face” for content that inspires.

Susan DiClemente, Director of Communications
Novartis Institutes for BioMedical Research

Speakers
avatar for Susan DiClemente

Susan DiClemente

Director of Communications, Novartis Institutes for BioMedical Research
Susan DiClemente is Director of Communications at the Novartis Institutes for BioMedical Research (NIBR). She has over 25 years of communications experience in the biotechnology/pharmaceutical and environmental industries.  Her accomplishments include new product development and... Read More →


Thursday October 1, 2020 10:00am - 10:35am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:35am MDT

Interactive Session: Leveraging DIY Video Tactics to Attract and Engage Audiences - Skill Scout
Media is the literacy of the 21st century. Video can bring often difficult concepts to life and make communications more human. And now, with the advent of new technologies and approaches, you can take video communications into your own hands- without breaking the bank.

In this session, we will dive into case studies and practical tips from several organizations who are taking a more DIY video approach to showcase stories of product launches and CEO highlights, to open enrolment and recruitment.

You’ll learn how to:

● Leverage employee generated content in nearly every touch point of the internal engagement spectrum
● Attract and engage your colleagues in authentic and easy content creation
● Set up simple video content structures that set your colleagues up for success

Elena Valentine, CEO
Skill Scout

Speakers
avatar for Elena Valentine

Elena Valentine

CEO, Skill Scout
ABOUTElena is an expert in leveraging video stories in the workplace. With the motto “you cannot be what you cannot see” Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has since built a world class media... Read More →


Thursday October 1, 2020 10:35am - 11:15am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:15am MDT

Stretch Break & Refreshments
Take a quick stretch and grab a bite to eat as we finish up with our final case-study sessions.

Thursday October 1, 2020 11:15am - 11:25am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:25am MDT

Effective Communication Tactics for Navigating a Brand Crisis
Communication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis.

Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:

  • Crisis planning and prevention tips in a large, complex organization
  • How to engage cross-functional partners to create powerful crisis mitigation teams
  • Effective Internal communications and engagement tactics to employ during a crisis
  • The benefits of staying true to your brand voice- even during a crisis
  • Ideas to turn bad news into a moment in culture



Thursday October 1, 2020 11:25am - 11:55am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:55am MDT

Get the Business! How to Achieve Greater Engagement through Innovative Communication Strategies - Levi Strauss & Co.
Following feedback from the HR function of Levis Strauss & Co that communication was too complicated, too academic and basically not fun, you will learn how Jeff's department made the process simpler and far more engaging and yes, more fun!

In this session Jeff will explain the journey from audit to success on why they chose the path they did and how it all worked. You will learn how Levis Strauss & Co have created an engaging experience for the consumer.

Key outcomes:
  • Leverage external consumer branding and messaging to retain and motivate staff and engage internal stakeholders
  • Apply broader firm objectives to the management of internal functions and teams
  • Simplify communications and improve business alignment

Jeff Stalcup, Director of Change and Communications
Levi Strauss & Co.

Speakers
avatar for Jeff Stalcup

Jeff Stalcup

Director of Change and Communication, Levis Strauss & Co
Jeff Stalcup is the Director of Communications and Go-to-Market for Levi Strauss & Co. Prior to Levi’s, Jeff was Vice President of Marketing at McKesson Corp., which included public relations, integrated marketing, social media and mckesson.com. Jeff has run internal communications... Read More →


Thursday October 1, 2020 11:55am - 12:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

12:30pm MDT

Conference Wrap-Up: Share Your Key Takeaways, Raffle & Final Questions - Crescenzo Communications
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Thursday October 1, 2020 12:30pm - 12:45pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

12:45pm MDT

Close of Conference | Thank You For Joining Us
It has been our pleasure to have you join us for ALI's 3rd Annual Strategic Corporate Communications conference.

You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Thursday October 1, 2020 12:45pm - 1:00pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA