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Case-Study General Session [clear filter]
Wednesday, September 30

9:00am MDT

Unleashing the Power of Storytelling: Empowering Teams to Communicate Through Podcasts - Johnson & Johnson
Communication is critical to collaboration, but so many of the ways we communicate traditionally are inefficient. At Johnson & Johnson, traditional methods of communicating through newsletters, webinars, in-person meetings, email etc were becoming stale.

By injecting podcasting into the communication mix it has helped to spread ideas and communications at scale in an efficient and engaging way. As Podcasting is mobile friendly, on-demand, and is a manageable length allowing employees to be engaged and informed easily.

See first hand how Johnson & Johnson has utilized podcasting as a communications tool, including how you can use podcasting to:

  • Train and educate employees
  • Improve collaboration
  • Increase efficiency in a supply chain with both internal and external partners

Rueben D. Taborda, Strategic Customer Group, Hospital and Distributor Supply Chain Solutions    
Johnson & Johnson

avatar for Ruben D Taborda

Ruben D Taborda

Strategic Customer Group, Hospital and Distributor Supply Chain Solutions, Johnson & Johnson
Ruben Taborda is Senior Director, Supply Chain customer solutions, where he is responsible for development and deployment of solutions that improve the efficiency and experience of Hospital and Distributor customers to help achieve the Triple Aim.Ruben was previously Enterprise Customer... Read More →

Wednesday September 30, 2020 9:00am - 9:35am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

9:35am MDT

Breaking Down Communication Barriers with Digital Employee Engagement - ABC Fine Wine & Spirits
Internal communications is often considered to be a one-way role. Putting together information and sending it out via email or an intranet and hoping that employees read (and retain) what is sent to them. What ABC has learned is that the more interactive and engaging the content is, the more you are going to gain employee buy-in to pay attention to those important notices.

This session is designed to shake up your “standard” communication strategies and demonstrate ways to gain your audiences attention. Start re-thinking what a internal communication strategy means and begin tailoring content to your organization and employees needs.

Discover non-traditional ways to use digital communication for employee engagement, including how to:
  • Build interactive platforms via social media
  • Feature employees through digital media 
  • Develop internal communication platforms which drive digital engagement
Naomi Allen, Executive Operations Coordinator
ABC Fine Wine & Spirits 

avatar for Naomi Allen

Naomi Allen

Executive Operations Coordinator, ABC Fine Wine & Spirits
Naomi Allen has been working in communications for over ten years, in positions ranging from e-retailer brand development, to non-profit, and retail. She has extensive experience in building a strong company culture, creating and implementing multimedia marketing campaigns and building... Read More →

Wednesday September 30, 2020 9:35am - 10:10am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:30am MDT

The Power of Brand Journalism: How to Build a Content Strategy That Fuels Your Organization's Goals
Learn how to create a powerhouse brand journalism product that transcends silos to fuel every facet of the organization. What started five years ago as an owned media initiative turned into a dynamic content strategy that results in a measurable ROI of $171 for every dollar invested in the strategy, and an audience of more than 15 million people a month.

Be inspired as you learn strategies for how to refresh and refuel your content strategy, including how to:

  • Connect with and build engaged audiences with authentic, human-centered content that inspires people to take action
  • Tear down silos to harness the collective talents of all team members to best tell your organization’s story, and what this ecosystem looks like
  • Get back to the roots of strong journalistic storytelling to build a content strategy that fuels your organization’s business goals

Wednesday September 30, 2020 10:30am - 11:05am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

1:15pm MDT

Using Video Analytics to Boost Your Brand and Engage Your Audiences - County of San Diego
Stay on brand and engage your audiences while achieving greater ROI for your video efforts. Increase your social media presence and follower engagement by using social media platforms built-in analytics that help you deliver results.

See tried-and-true examples that kept County of San Diego audiences captivated and generated meaningful engagement, including:

  • Video ideas that generate social media shares and interaction
  • How to use analytics to guide your video production
  • Why storytelling is important for any organization

Tom Christensen, Communications Specialist
County of San Diego 

avatar for Tom Christensen

Tom Christensen

Communications Specialist, County of San Diego
Tom Christensen is a communications specialist with the County of San Diego. He is also the Vice President in charge of the annual conference for the California Association of Public Information Officials (CAPIO). Christensen has done presentations and webinars on government use of... Read More →

Wednesday September 30, 2020 1:15pm - 2:00pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

2:00pm MDT

Placing the Right Content in the Right Channel at the Right Time through Data-Driven Decisions
Learn how to place the right content on the right channel at the right time through data-driven decisions. You'll also have a first-hand look at a new communications intake process that leverages its team’s expertise as communications professionals.

With more than 80 percent of team members not having email addresses, learn how you can use digital tools to engage and inform, including:

  • How to use digital signage to engage employees
  • Using employee feedback from the front line to drive change
  • Implementing an action-driven communications effectiveness survey

Wednesday September 30, 2020 2:00pm - 2:35pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

2:55pm MDT

Amplifying your Brand Story: Leveraging your Internal Communications Strategy to Connect with, Engage and Inspire External Audiences
The company intranet is an important part of any internal communications department. Employees come to count on the intranet to learn everything from key changes in the company to celebrating fellow employees’ accomplishments. Find the sweet spot with your employees using a combination of journalism practices and storytelling.

Learn how to use your external content using the same concepts that have made the intranet so successful. You’ll gain insight into how they collect story ideas and how to navigate storytelling that is suitable for both internal and external audiences.

You will discover:
  • Questions to ask business partners when they pitch you a story
  • Benefits of using storytelling to connect with an external audience
  • How to simplify complex concepts and eliminate unnecessary jargon
  • How to gain buy-in from executives in a landscape already full of “noise”

Wednesday September 30, 2020 2:55pm - 3:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA
Thursday, October 1

9:10am MDT

Using Facebook and LinkedIn Groups to Create More Meaningful Engagement with Stakeholders - Utah Department of Transportation
Recent changes to how LinkedIn and Facebook prioritize engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them.

Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups.

More specifically you will learn:
  • The reason groups are prioritized in the Facebook Algorithm
  • Learn best practices for successful groups
  • See examples of group engagement in action
  • Understand how groups can generate more meaningful engagement with stakeholders

Zach Whitney, Digital Communications Specialist
Utah Department of Transportation

avatar for Zach Whitney

Zach Whitney

Digital Communications Specialist, Utah Department of Transportation
Zach Whitney is a professional storyteller with 10 years of communication experience. He operates under the motto that “everyone has an interesting story to tell.” For the past three years, Zach has worked as a digital communication manager for the Utah Department of Transportation... Read More →

Thursday October 1, 2020 9:10am - 9:45am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:00am MDT

Creating Engaging Video That is Anything But Corporate - Novartis Institutes for BioMedical Research
We’ve all seen them. The stiff, executive talking head, droning on about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains.
Learn how to:
  • Use humor to make “dry” topics resonate with your audience
  • Engage in unexpected dialog to generate a sense of anticipation
  • Partner with leaders to develop a new “face” for content that inspires.

Susan DiClemente, Director of Communications
Novartis Institutes for BioMedical Research

avatar for Susan DiClemente

Susan DiClemente

Director of Communications, Novartis Institutes for BioMedical Research
Susan DiClemente is Director of Communications at the Novartis Institutes for BioMedical Research (NIBR). She has over 25 years of communications experience in the biotechnology/pharmaceutical and environmental industries.  Her accomplishments include new product development and... Read More →

Thursday October 1, 2020 10:00am - 10:35am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:25am MDT

Effective Communication Tactics for Navigating a Brand Crisis
Communication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis.

Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:

  • Crisis planning and prevention tips in a large, complex organization
  • How to engage cross-functional partners to create powerful crisis mitigation teams
  • Effective Internal communications and engagement tactics to employ during a crisis
  • The benefits of staying true to your brand voice- even during a crisis
  • Ideas to turn bad news into a moment in culture

Thursday October 1, 2020 11:25am - 11:55am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

11:55am MDT

Get the Business! How to Achieve Greater Engagement through Innovative Communication Strategies - Levi Strauss & Co.
Following feedback from the HR function of Levis Strauss & Co that communication was too complicated, too academic and basically not fun, you will learn how Jeff's department made the process simpler and far more engaging and yes, more fun!

In this session Jeff will explain the journey from audit to success on why they chose the path they did and how it all worked. You will learn how Levis Strauss & Co have created an engaging experience for the consumer.

Key outcomes:
  • Leverage external consumer branding and messaging to retain and motivate staff and engage internal stakeholders
  • Apply broader firm objectives to the management of internal functions and teams
  • Simplify communications and improve business alignment

Jeff Stalcup, Director of Change and Communications
Levi Strauss & Co.

avatar for Jeff Stalcup

Jeff Stalcup

Director of Change and Communication, Levis Strauss & Co
Jeff Stalcup is the Director of Communications and Go-to-Market for Levi Strauss & Co. Prior to Levi’s, Jeff was Vice President of Marketing at McKesson Corp., which included public relations, integrated marketing, social media and mckesson.com. Jeff has run internal communications... Read More →

Thursday October 1, 2020 11:55am - 12:30pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA