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Interactive Session [clear filter]
Wednesday, September 30
 

8:30am MDT

ALI Welcome & Announcements
We'll go over some housekeeping items and what to expect over the course of the next two days.

Wednesday September 30, 2020 8:30am - 8:40am MDT

8:40am MDT

Chairperson's Welcome & Peer Networking - Crescenzo Communications
Welcome to ALI's 3rd Strategic Corporate Communications: Using Social, Video, Podcasts, and More conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest communications challenges, and a few fun facts.

Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Wednesday September 30, 2020 8:40am - 9:00am MDT

11:05am MDT

Interactive Session: Implementing a Five-Step Employee Social Ambassador Action Plan - Integral Communications Group
Unmask the frequent challenges companies face when it comes to employees and social media, the errors often made, and how you can change the script and create a successful social media program for your employees that drives sales, engagement, employee retention and -- crucially -- recruitment!

From examples used by IBM, PVH, and more, you'll be able to decide if a social ambassador action plan is right for you and how to get started, including:

  1. · Elements to consider for creating an employee social ambassador action plan,
  2. · Developing the KPIs that ensure ROI
  3. · Making sense of all that helpful (and not so helpful) social media software
  4. · Aligning your people, processes, policies, platform and product
  5. · How to tell, what makes a successful social ambassador program

Ethan McCarty, CEO
Integral Communications Group

Wednesday September 30, 2020 11:05am - 11:45am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

4:05pm MDT

Interactive Panel Session: Staying One Step Ahead of Digital Trends - USAA, Johnson & Johnson, 12 Stars Media, & more
You've heard mutiple succes sstories which have mentioned a variety of digital tools. In this fast-paced interactive panel learn how to be proactive and which tools generate the best ROI helping you make the best decision for your organization.


Panelists: 
Laura Lee Kong, GM - Communications & Employee Engagement, Flight Operations, Delta Air Lines

Crystal Brown, Senior Communications Manager, USAA

Rueben D. Taborda, Strategic Customer Group, Hospital and Distributor Supply Chain Solutions,
Johnson & Johnson


Speakers
avatar for Ruben D Taborda

Ruben D Taborda

Strategic Customer Group, Hospital and Distributor Supply Chain Solutions, Johnson & Johnson
Ruben Taborda is Senior Director, Supply Chain customer solutions, where he is responsible for development and deployment of solutions that improve the efficiency and experience of Hospital and Distributor customers to help achieve the Triple Aim.Ruben was previously Enterprise Customer... Read More →


Wednesday September 30, 2020 4:05pm - 5:00pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA
 
Thursday, October 1
 

8:30am MDT

Attendee Feedback, Recap from Day 1 & Chairperson's Address: Content that Counts - Crescenzo Communications
In Steve's morning address as well as recapping from Day 1, he'll also be tackling the latest communication best practices and trends to help you create great content that cuts through the clutter.

Creating communications that people will actually pay attention to . . . and act on!

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate.

We will draw from dozens of real-life examples to show you:
  • How to take those tired, old stories and flip them upside down — so that people actually pay attention to them
  • How to use the “Four C” method to create content that is Concise, Conversational, Compelling and Creative
  • How to start using the new tools available to communicators — including social media and multimedia channels
  • How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • How to start using all of your channels together to reach, engage, motivate and inform your various audiences
  • The importance of great visuals, and how to use them in your communication vehicles
  • How to start using your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different
Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Thursday October 1, 2020 8:30am - 9:10am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

10:35am MDT

Interactive Session: Leveraging DIY Video Tactics to Attract and Engage Audiences - Skill Scout
Media is the literacy of the 21st century. Video can bring often difficult concepts to life and make communications more human. And now, with the advent of new technologies and approaches, you can take video communications into your own hands- without breaking the bank.

In this session, we will dive into case studies and practical tips from several organizations who are taking a more DIY video approach to showcase stories of product launches and CEO highlights, to open enrolment and recruitment.

You’ll learn how to:

● Leverage employee generated content in nearly every touch point of the internal engagement spectrum
● Attract and engage your colleagues in authentic and easy content creation
● Set up simple video content structures that set your colleagues up for success

Elena Valentine, CEO
Skill Scout

Speakers
avatar for Elena Valentine

Elena Valentine

CEO, Skill Scout
ABOUTElena is an expert in leveraging video stories in the workplace. With the motto “you cannot be what you cannot see” Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has since built a world class media... Read More →


Thursday October 1, 2020 10:35am - 11:15am MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA

12:30pm MDT

Conference Wrap-Up: Share Your Key Takeaways, Raffle & Final Questions - Crescenzo Communications
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Steve Crescenzo, CEO
Crescenzo Communications

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →


Thursday October 1, 2020 12:30pm - 12:45pm MDT
Embassy Suites by Hilton Scottsdale Resort 5001 N Scottsdale Rd, Scottsdale, AZ 85250, USA